Study Shows the Toyota Prius is a Hot Topic of Discussion Online

Hybrid models are increasing in popularity within the greater Missoula, MT area and beyond, which means they are of course a topic that is heavily discussed in the media. One model in particular has been creating quite a bit of buzz according to a recent study. The most talked about hybrid we are referring to is none other than the Toyota Prius.

GenSent Insights, a social analytics company, determined this by tracking a variety of online media outlets like Google, YouTube, Facebook and Twitter. They monitored the online conversations about 10 different hybrid/electric models and then computed a monetary value for each one. The calculated media value for the Prius was an impressive $14.5 million when tracked from January until April. Quite a lead on its second place competitor which received a value of only $4.5 million.

Just to give you an idea of what this tracking uncovered, in the month of March alone there were about 86,000 mentions of the Prius on Twitter. One of which was a mention made by Top Gear's Jeremy Clarkson. The Prius ended up being talked about in Tweets more than three times the amount of the other models being tracked.

Clearly the Prius is quite the buzz generator across all forms of social media. By taking one look at its sleek design and fuel efficiency ratings, it's easy to see why people are spreading the word. To see if a Toyota hybrid would be the right fit for your lifestyle, feel free to stop by and visit our Lithia Toyota of Missoula dealership anytime during our normal business hours. Come see what our new Toyota lineup has to offer and experience efficiency at its finest by scheduling your test drive today!

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