There is no doubt about it, the Toyota Prius has made the automaker a leader in the hybrid vehicle industry. Not only has it earned Toyota numerous awards and accolades for its superior style and efficiency, but it also reached a major production milestone. According to June sales results, the 3 millionth Prius model was sold!
After sixteen successful years of production and three generations of the eco-friendly model, Toyota is proud to be celebrating such an achievement. When we break down the model's progress, after just eight years the second-generation Prius reached a sales mark of 1.2 million units. Since the third generation was introduced in 2009 it has sold 1.7 million units, quite impressive over a span of just four years.
With the success of the Prius, and the addition of other efficient models like the Prius c and Avalon Hybrid, Toyota continues work on the development of new hybrid platforms, powertrains and technologies. About $7.9 billion is being invested in this area, and we are certainly looking forward to what the future brings.
As for the Prius, a next-generation model is in the works for a 2016 release. Toyota also hopes to see its production expand into the U.S. This would make it easier to keep showrooms like Lithia Toyota of Missoula stocked with the popular hybrids that continue to make their way to new driveways on a regular basis.
If you are interested in learning if a hybrid is the right choice for you, we encourage you to visit our Missoula, MT showroom to take one for a spin. The new Toyota lineup has a lot of fuel efficient options to explore, so come check them out today!
