Typically automakers attend various auto shows to reveal their new inventory, however Toyota has decided to try out a different approach. To properly unveil the fifth generation of the Toyota 4Runner the automaker will be presenting it this weekend at the 2013 Stagecoach Music Festival in Indio, CA.
The 4Runner has been pleasing drivers in the greater Missoula, MT area and beyond for almost three decades and just when we think the model can't get better, Toyota launches another redesign. A popular pick within the SUV segment, this vehicle provides drivers with the perfect balance of ruggedness and ride comfort due to its innovative suspension technology.
Toyota is returning to the musical festival for its seventh year as a sponsor. This time around it will help to kick off the festivities with a circus-themed World of Wonders event, in order to prepare fans for the 4Runner's on stage reveal alongside popular country artist, Dierks Bentley.
This event was designed to allow music fans to enjoy a whimsical world filled with different model inspired activities. For example if you check out the Tundra Strongman, you'll be able to test your strength against the power of the Toyota Tundra. Or if you pop over to the Camry Claw, you can try your hand at winning prizes with a claw machine that was set up through the sunroof of a Camry. It looks as though Toyota has prepared quite the event!
If you want to learn about what the current Toyota 4Runner has to offer in order to prepare for the new model arrival, we encourage you to come visit Lithia Toyota of Missoula. We'd also be happy to schedule you for a test drive with any of our new Toyota models or answer any questions that you may have. We look forward to seeing you soon!
