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The 2016 Toyota Prius is Designed to Keep Missoula Families Safer Than Ever

You have kids. You want to save money, but you also want to keep them safe. As a conscientious parent, you would prefer an eco-friendly vehicle, too. Are all of these criteria possible to meet in one car?

The 2016 Toyota Prius has all the answers.

Despite its compact size, the Toyota Prius is surprisingly sturdy -- earning an IIHS Top Safety Pick+. This award signifies that it passed five separate crash tests with...

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Toyota Invests in Future Naturalists at Yellowstone National Park

The people of Missoula, Montana are no strangers to national parks. With Lolo National Forest to the west, and Flathead National Forest to the east, everyone has their favorite spot to load up the Toyota, and head into the wilderness for a weekend.

There's no denying, however, that Yellowstone National Park, about 300 miles to the south, has the most acclaim out of all of them.

Toyota Motor North America..

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Toyota's Biodiversity Partner Has Big Announcement for Panda Conservation

The International Union for Conservation of Nature (IUCN) announced this September that the population of the Giant Panda in the wild is growing. In the 1970s, there were as few as 1,000 pandas left on the planet. This spurred quick action by conservation organizations and zoos around the world.

Captive breeding programs, however, produced notoriously slow returns. In fact, the slow breeding...

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For Mirai Owners, It Isn't Easy Being Green

Changing the world starts with small steps, and for some, a big leap. The World Green Car of 2016 is the hydrogen-powered Toyota Mirai. The technology is new -- there is no guarantee of how it will stand up to a decade of use -- and fueling stations for hydrogen are sparse.

Yet it seems that the intrepid pioneers willing to take the plunge knew exactly what they were getting into, and why.

"I love it, and I feel…

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Toyota Tackles Environmental Issues on a New Front

Toyota has long been committed to helping protect the environment, and it renewed those vows with the Toyota Environmental Challenge 2050, announced last October. The purpose of this new program is to make a positive impact on society while reducing negative impacts of automobiles on the environment, to help establish "a future society in harmony with nature."

"When tackling threats to the global

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2016 Toyota Prius Goes the Extra Mile for You

It's no secret that the 2016 Toyota Prius delivers fuel efficiency, value and dependability to drivers around the Missoula, MT area. Of course, that's how the Prius has earned its reputation as a leader of the Green Car movement!

But now, the re-designed 2016 Prius has taken a major leap forward in terms of style, capability and comfort. That means the Prius provides a comfortable, connected and fuel efficient daily drive!

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Why the Toyota Mirai is the World Green Car of 2016

It has been a long and arduous road that began last spring. That was when the 73 jurors of the 2016 World Car Awards were elected. They hail from 23 countries, including Australia, China, Japan, Germany, India, and the United States, and are all top-level automotive journalists.

That summer, the 2016 Toyota Mirai was nominated, along with seven other candidates, for consideration for the World Green Car award.

Three finalists were selected at the

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Greener Than Ever with Toyota

Driving every day is one of those small joys that we try our best not to take for granted and our favorite Japanese automaker certainly feels the same way; the Earth is a precious thing, it's our only home, and keeping it happy and healthy is our duty as its residents. Toyota is working towards a greener future in a number of ways, one of which involves all their efforts to keep their vehicles…

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A Closer Look at Toyota's New 2014 Highlander Hybrid

Now that the Los Angeles Auto Show has drawn to a close, it seems as though auto enthusiasts can't stop talking about some of the exciting unveils that took place. One model in particular was the 2014 Toyota Highlander Hybrid. After learning about the specs and features of the new model, all of us here at Lithia Toyota of Missoula are counting down the days until this gas-electric SUV make its way to our showroom in February.

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