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This summer is definitely going to be a memorable one for Toyota, especially now that it has experienced impressive quarterly profit gains. Thanks to such a great selection of new Toyota models offered in the Missoula, MT area and beyond, the automaker has recorded quite the sales numbers.

There is no doubt about it, the Toyota Prius has made the automaker a leader in the hybrid vehicle industry. Not only has it earned Toyota numerous awards and accolades for its superior style and efficiency, but it also reached a major production milestone. According to June sales results, the 3 millionth Prius model was sold!

All of us here at Lithia Toyota of Missoula are proud to say we stock our showroom with the most American vehicles. You might be confused by this considering Toyota's home base is in Japan, but according to a recent study completed by Edmunds.com, it tied for first place with another Japanese automaker as a brand that is considered to be the most 'American.'

Just by looking at the array of news that we cover on our Toyota blog, it's easy to see that the hottest topics of discussion are Toyota's hybrid offerings and green initiatives. This is why it seems only natural that for the third consecutive year, Toyota was named the leader of Interbrand's Top 50 Best Global Green Brands.

Hybrid models are increasing in popularity within the greater Missoula, MT area and beyond, which means they are of course a topic that is heavily discussed in the media. One model in particular has been creating quite a bit of buzz according to a recent study. The most talked about hybrid we are referring to is none other than the Toyota Prius.

While we love bringing all of you in the greater Missoula, MT area the latest news about the release of new Toyota models, we also like to take the time to report on classic models as well. At a recent auction, one particular Toyota model from the 1960's earned itself some time in the spotlight for getting a winning bid of $1.16 million. This actually set a record for being the largest sale of an Asian brand car at an auction event. Let's take a closer look at what this special car has to offer.

The 1,300 employees at the Toyota Motor Manufacturing, West Virginia (TMMWV) facility recently had a lot of celebrating to do. This is because the plant, which manufactures engines and automatic transmissions, just completed the assembly of its 10 millionth powertrain. After starting up the operation twenty years ago, the success of the facility has grown to make it the first plant outside of Japan to accomplish such a milestone.

Typically automakers attend various auto shows to reveal their new inventory, however Toyota has decided to try out a different approach. To properly unveil the fifth generation of the Toyota 4Runner the automaker will be presenting it this weekend at the 2013 Stagecoach Music Festival in Indio, CA.

Finding a family vehicle that also provides you with efficiency might seem rather daunting. Well, Lithia Toyota of Missoula is here to tell you, it doesn't have to be. We have a large selection of vehicles to choose from, including many family-friendly hybrids to suit your needs. If you don't believe us, believe U.S. News and World Report.

Going paperless is a great way to help out our environment. It cuts down on waste, and can curb deforestation. But, what does that have to do with new Toyota vehicles? We'll tell you.